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Jeff Benabio, MD
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Dr. Benabio grew up in a small Italian neighborhood in Rhode Island, where he developed a life-long love for the Red Sox, pasta and Dunkin Donuts. He earned a BA from Providence College and an MA from Brown University. After working in alcohol and addiction studies at Brown, he and his wife moved to North Carolina where he was project manager of a stroke study at UNC-Chapel Hill. In 2003, he graduated first in his class from Wake Forest University School of Medicine, where he also served as Class President, President of Alpha Omega Alpha and was the recipient of the prestigious Faculty Award. He completed his medical internship at Scripps Mercy Hospital in San Diego and his dermatology residency at UC Irvine, where he was named chief resident.

Currently, Dr. Benabio is Physician Director of Healthcare Transformation, at Kaiser Permanente in San Diego, CA. In addition to being a board-certified practicing dermatologist, he leads of one of the country’s largest telehealth programs and is also a leading voice for using social technologies to benefit healthcare teams and to empower patients. He is a member of the Re-imagining Ambulatory Design (RAD), Health Information Process Transformation (HIPT) and Telehealth committee at Kaiser Permanente. He serves on several boards, including the External Advisory Board for the Mayo Clinic Center for Social Media and writes “Digital Doctor,” a monthly column about digital medicine published in Skin & Allergy News, Pediatric News, Hospitalist News, Rheumatology News, GI and Hepatology News and Family Practice News. He has been quoted in numerous publications including the Wall Street Journal, USA Today, CNN and O, The Oprah Magazine. Perhaps, most importantly, Glamour magazine named him “A Rock Star of Dermatology.”

Over the last five years, Dr. Benabio has given over 50 lectures and keynote addresses on topics including social networking, reputation management, patient empowerment, health information technology, healthcare design and telehealth. When he isn’t practicing medicine or blogging, he can found on a Southwest Airlines flight most likely reading a biography of Teddy Roosevelt or Winston Churchill on his kindle.

Managing Your Online Reputation

This lecture will be an overview of various social and reputational online platforms, explanation of why they are important and teaching best practices to manage them.

Objectives: 

  1. Help attendees assess their current online reputation
  2. Help attendees differentiate between different social and reputational platforms
  3. Review how to actively manage your reputation, including addressing bad reviews

Needs: 

  1. Legislative, regulatory, or organizational changes effecting patient care

References:

  • Why Physicians are Embracing Online Patient Reviews. Physicians Practice. 6 Jan 16.
  • Transparency and Trusteed-Online Patient Reviews of Physicians. NEJM. 376:197-199.
  • Review, Reputation and Revenue: The Case of Yelp.com. Michael Luca. HBS Working Paper Series 2016.

Core Competencies: 4, 5

Disclosures: No disclosures provided by speaker

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