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Myth No. 8:
Alcohol-free is better.
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Hardly. When people see 'alcohol' on a label, they usually think of isopropyl, or rubbing alcohol which imparts a cooling, drying sensation to the skin. This however couldn't be further from the truth. From a biochemical viewpoint alcohol just means that there's a molecular compound with an OH at the end of it. What's at the other end could completely alter its behavior in products. For example, cetyl, benzyl or oleyl alcohol are all so-called fatty alcohols, which act as emollients. These decrease water loss from the skin and soften it.
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